CASE STUDY
adventure
explorations
My Roles
- Creative Direction
- Ideation
- Marketing Strategy
- Proposals & Estimates
- Budgeting
- Account Management
- Project Management
- Team Leadership
- Video Direction
- Art Direction
My Team
Gillian Pemberton, MarCom Director
Alex White, Junior Designer
Elias Sabba, Senior Designer
Jessette Long, Copywriter
Managed Resources
Rubber Arrow, Analytics
The challenge
A startup business that hosts guided nature tours and adventures needed full marketing campaigns for brand awareness and bookings.
The solution
Through extensive research and curation, we implemented a variety of campaigns ranging from social media marketing, landing pages, email blasts, PPC, print materials, video ads, and a full identity package, maintaining a consistent message on all platforms.
the campaign
Marketing efforts were full-force to promote brand awareness and generate interest to secure nature retreat bookings.
I conceptualized campaigns and video, and led my team through the creative process, ensuring quality deliverables and timely milestones. I was the main point of contact with the client and led all pitches, presentations, and meetings.
PPC
Retargeting, Geo-fencing, and paid social ads targeted key demographics and increased online visibility.
Organic Social
The social media strategy included design and copywriting of daily posts and stories, as well as boosted posts on all platforms.
Digital & Print Design
A full identity package, trifold brochures, white-papers, rack cards, and more were designed.
Video Production
I conceptualized storylines for commercials and oversaw storyboarding, asset acquisition, and editing.
the results
At just over a year in business, Adventure Explorations has fully booked schedules daily, and has added new offerings such as corporate team building excursions and For Women By Women adventures. Our marketing efforts put them on the map as a popular destination for inner city demographics and weekend getaways.
